Transforming lives since 2007.
Television is just one part of the award winning Operation Transformation. It began in Ireland in 2007, Operation Transformation empowers people to connect and support each other and it has managed to grow it’s engagement each year because it’s built on a very simple premise, follow people who are transforming their lives, connect with them and as they do it, copy their plan and share the journey. Follow The Leader.
For each eight-week season Operation Transformation selects five people to be “Leaders”. They have all arrived looking for help having real concerns about their health. They are not in a good place but want to do something about it.
Our experts create an eight-week fitness and food plan. This is a plan for the long term if they can master it over eight weeks they will bring it forward in their lives. They will lose 10% of their body weight, it’s not the biggest loser but they will change how they live, their relationship with food and exercise, after eight weeks they will have the tools for a healthier life.
Operation Transformation is a living event, it’s in real time so people are encouraged to choose a leader most like them and follow their plan, take the shopping list to the store, cook the food and do the exercise by following the videos online. Operation Transformation works with the biggest supermarket chains to make it easy to shop the plan.
For the five leaders the cameras move into their lives 24/7 capturing their highs and lows, honestly showing transformation can be a tough journey emotionally and physically. Then each week they weigh in with the experts who are monitoring their progress. On all platforms the experience is shared and the followers have access to the experts just like the leaders through social media.
There are no winners or losers; this show is about encouragement and community. People share their transformation so others can follow.
